Search This Blog

Saturday 29 October 2011

Zotero | Groups > Conference Papers > Library > Managing Communication in New Product Development Process: Virtual R&D Teams and Information Technology

Managing Communication in New Product Development Process: Virtual R&D Teams and Information Technology

Item Type Conference Paper
Author Nader Ale Ebrahim
Author Shamsuddin Ahmed
Author Salwa Hanim Abdul Rashid
Author Zahari Taha
Place University of Malaya, Kuala Lumpur, Malaysia
Publisher University of Malaya Press
Pages 495-502
Date 2011 12-14 July
Abstract Literature proves the importance of the role of information technology in increasing the effectiveness of virtual R&D teams’ communication for new product development. However, the factors that make information technology construct in a virtual R&D team are still ambiguous. Managers of virtual R&D teams for new product development do not know “which type of technology should be used”. To address the gap and answer the question, the paper presents a set of factors that make a construct that contribute to effective communication strategy for virtual R&D teams. The proposed construct has been modified based on the findings of a field survey. This work empirically examines the relationship between information technology construct and its factors by employing Structural Equation Modeling (SEM). A measurement model is built based on the 19 preliminary chosen factors that have been extracted from literature review. The result shows that 10 factors can make a technology construct. These 10 factors can be grouped into two different constructs, namely Web-based communication and Web-based data sharing. The study findings can help new product developers to concentrate on the main factors for leading effective communications among virtual R&D team members. In addition, this work provides a guideline for software developers to create appropriate tools for virtual R&D teams.
Proceedings Title United Kingdom - Malaysia - Ireland Engineering Science Conference 2011 (UMIES 2011)
Date Added 2011-09-28 13:19
Added By Nader Ale Ebrahim
Date Modified 2011-09-28 13:19

Zotero | Groups > Conference Papers > Library > Managing Communication in New Product Development Process: Virtual R&D Teams and Information Technology

No comments:

Post a Comment